Some New Guidance On Speedy Strategies Of Online Selling Business

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Personal Branding Can Make You That Expert You Idolize

Pia Silva What we are not built for is to form these same human connections with companies. Now, that doesn’t mean we can’t form connections with them - that’s what branding is all about. Great branding allows a company to form a relationship where the customer feels as if they know, like, and trust the company…enough to buy from them. But it takes many, many more touch points for a business to get there than it does for a person. Usually, you don’t just have a single interaction with a company brand and fall in love with it. It takes a few if not many interactions to build that connection. A person, on the other hand, can form those connections almost instantly. This is why I built a personal brand, and so should you. For years as we built Worstofall Design, I thought it was important to keep the business separate from ourselves. So whenever I published articles, they were written by “the company” with our Worstofall personality. But about six months before I published my first book I realized if I was going to market it and connect with people I was going to have to build a platform for myself as an author.

For the original version including any supplementary images or video, visit https://www.forbes.com/sites/piasilva/2018/07/18/the-simple-but-not-easy-way-to-be-like-the-experts-you-idolize/

Smart Plans For 2017

A Lost Opportunity to Help Small Business

Subscribe here .  The small-business community is all too familiar with being used as a prop for tax cuts for the wealthy. From estate tax repeal to the corporate income tax cuts, “helping small business” is the go-to fig leaf for Republican tax-slashers. “It is a tried and true tradition of big business to say they are doing something to help small business when just helping themselves,” says Frank Knapp, president and CEOof the South Carolina Small Business Chamber of Commerce and co-chair of Businesses for Responsible Tax Reform. “Small businesses are one of the most appreciated institutions in the nation, in contrast to big business.” Small-business advocates like to point out that they are the real job-creators in the U.S. economy, having created nearly two-thirds of private-sector jobs since the 2008 economic meltdown. Yet the 2017 Republican Tax Act funnels benefits mainly to big and multinational corporations. “For my business to do well, my neighborhood has to do well,” says Jim Houser, co-owner of Hawthorne Auto Clinic, a neighborhood garage in Portland, Oregon, with 13 employees, celebrating its 35th year in business. “My company prospers when I have more customers who are prosperous, with rising incomes, like pay raises, and declining expenses, like lower health-care costs. This tax giveaway neither raises my customers’ incomes nor cuts their expenses.” In fact, health insurance premiums are rising in Oregon directly because of GOPassaults on health care.

For the original version including any supplementary images or video, visit http://prospect.org/article/lost-opportunity-help-small-business

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