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Macy's picks Publicis Groupe solution for $400M U.S. media account

Macy Are you a print subscriber? Activate your account . Macy's picks Publicis Groupe solution for $400M U.S. media account By Megan Graham and Adrianne Pasquarelli . Published on Macy's, Rancho Cucamonga, CA Credit: Macy's Publicis Groupe's "Power of One" strategy has notched another victory: Macy's mammoth media account in the U.S. A new dedicated team including Digitas and Spark Foundry will handle the retailer's media work. "Macy's has appointed Spark Foundry, a division of Publicis Groupe, as its media strategy and buying agency following a closed review," Macy's said in a statement. Publicis Media's Digitas will also be working with the retailer. "Spark Foundry and Digitas are excited to harness the Power of One solution, leveraging on the best capabilities from each of our agencies to directly serve Macy's storied retail brand," said Spark Foundry Global President Chris Boothe.

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